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Crown’s electric lift trucks are used routinely to securely move warehouse freight and materials. The company’s comprehensive product line consists of power pallet trucks and stackers, narrow-aisle turret trucks, counterbalanced trucks (sit-down and stand up models), manual propelled pallet trucks and stackers, order picking equipment and narrow-aisle reach lift trucks.
Environmental stewardship and preservation are an extremely influential part of the Crown philosophy. Decades of thought leadership have allowed Crown to help customers at the same time as enhancing the environment. ISO 14001 certification has been attained for business stewardship and environmental efforts in manufacturing. Crown has proudly achieved many awards and recognitions for its preservation efforts, including the Ohio Governor’s Pollution Prevention Award and the Ohio Governor’s Environmental Sustainability Award.
Crown History - 1930's to 1950
Crown Equipment Corporation was first born is rural central American municipality called New Bremen, Ohio, USA. The company has matured from a one-room outfit into an internationally prominent corporation, currently considered to be the 7th biggest forklift producer on the planet.
The Crown corporation was founded in 1945 by two brothers, Allen A. Dicke and the late Carl H. Dicke. Carl’s son and Chairman Emeritus, James F. Dicke, joined the family company later that same year. Presently, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company President these days, becoming the fourth generation of the Dicke family to maintain this position.
Now an internationally diversified company, Crown first created temperature controls for coal burning furnaces, servicing a small clientèle. The production of these control units took place in a former hardware store based in New Bremen, Ohio, where Crown’s head office presently remain.
By the year 1949, Crown moved into the making of rotators for antenna due the increased fascination with televisions at the time. The product was able to improve the picture and reception quality. The company’s lucrative move enabled them to become a leading maker of units until 2001. The company ceased production in October after a decline in the worldwide need for TV antenna rotators.
Crown History -1950's to 1975
In the early 1950’s Crown diversified into the manufacturing and restoration of electronic and mechanical machinery for government and private market. After numerous lucrative bids inside a brief period of time, the company had built a respectable business in this field.
Versatility and achievement dominated Crown’s ability to diversify once again. In 1957, production into the material handling market started with lift truck manufacturing. The company believed the industry required a smaller line of first-class quality lift trucks. Crown promptly produced an exceptional range of contemporary equipment and swiftly evolved into the most rapidly evolving material handling company with its assortment of products.
In 1966, Crown ventured outside of the US material handling marketplace and into Australia. Sydney, Australia is home to the regional headquarters and presently leads Crown’s Asia Pacific service, sales and marketing and advertising teams. Crown remains an unwavering industry leader these days, supported by exceptional operations, solid sales and solid production operations.
Two years later, Crown had moved into the European markets by buying up an Irish production plant from a German Company, Steinbock. There they started to assemble PTH hand pallet trucks. Later on that same year, Crown started their first London operation situated close by Heathrow Airport. The sales and service operation of Crown’s comprehensive forklift line was accessible in the UK by the end of the decade. In the early 1970’s, Crown expanded and began advertising and marketing lift trucks across Europe through autonomous dealers.
History – 1975 to Present
Today, Crown manufactures a massive fleet of electric lift trucks. The company’s supplier network, situated in key international markets, consists of both Crown-owned and independently-owned dealers. They are responsible for handling the company’s product sales and service.
Corporate offices in New Bremen, Ohio and Munich, Germany provide nationwide marketing and promotional sales support to all seller and sales personnel. Both Crown sales and supplier personnel are factory- trained in all disciplines to ensure the utmost reliability and service. The Munich office was launched in the 1980’s and offers purchasing, marketing, engineering and design capabilities for India, Africa, the Middle East along with Europe. The diverse relations of international dealers and Crown-owned dealers successfully operate in nearly 100 overseas city environments.
The 6 USA manufacturing locations for Crown consist of New Bremen, Ohio; New Knoxville, Ohio; Fort Loramie, Ohio; Celina, Ohio; Kinston, North Carolina; and Greencastle, Indiana. Crown proudly manufactures globally, making lift trucks in Sydney, Australia since 1966, Queretaro, Mexico since 1973, Roding, Germany since 1986 and Suzhou, China since 2006. Crown also owns branch sales and service center operations in more than 30 locations in the USA. International branch sales and service center operations include locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.
